Planning ~ As Easy as Eating a Cookie
Whistler Newspapers ~ Change is Good
Sometimes, we have the tendency to make things harder than they need to be.
I do a fair bit of planning with and on behalf of my clients. I have a number of processes that I follow to develop and document a plan. However, on a recent road trip with my family, we threw the process out the window and through the course of a conversation and some specific questions, we arrived at our destination with a basic 20 year plan.
Evaluating Advertising Opportunities
Pique, Question or both? This is a conversation that we have frequently with our Whistler / Pemberton based clients.
Good news – upcoming changes are going to make this decision a bit easier for advertisers.
Glacier Media (Owner of the Whistler Question) now also owns Pique Newsmagazine. This week, the Whistler Question announced changes to their format. Thursday October 10th is going to be the last issue of the Whistler Question as we know it.
Business Book Review ~ The 4-Hour Workweek
Many of my clients ask if they should advertise in the Yellow Pages or other phone directories. Typically, the cost to participate is quite high compared to other publications so many business owners look for guidance to make this decision. They feel obligated to advertise, but don’t really want to.
Here are a few things to consider when evaluating any advertising opportunity:
Name Power ~ Case Study: Mile One Eating House
I’m part of a Mentor Network through Lighthouse Visionary Strategies in Whistler. My group includes some fabulous women who are the champions of their own businesses. We get together to share our ideas and our expertise and to support one another. As a participant, one of the requirements was to read a business book of our choosing and review it for the group. With so many great business books out there, this is a great way to get the inside scoop and fine tune your reading list! Enjoy.
Tourism Pemberton ~ Adventure Begins Here. Now on Video!
We all do it, shorten names to a quick, easy to say sound bite. We rarely use full, proper names when we speak. This is an important consideration when naming your business. Equally important is making sure that your proper “given-name” represents your business, your brand and your product or service.
Choose Squamish ~ A new brand and website for Realtor Lisa Ames
In July 2010, Tourism Pemberton hired Betsy Linnell Marketing Management (BLMM) to provide Project Management for two exciting projects to market Pemberton & area as a tourism destination and to promote Tourism Pemberton members. These projects included the development of a Promotional Video as well the implementation of a comprehensive Internet Marketing Campaign.
A move to a new town means change all around. For Realtor Lisa Ames, that meant evolving her brand.
When Pemberton resident and Realtor Lisa Ames decided to move her family and business to Squamish, she contracted Betsy Linnell Marketing Management to help her evolve her brand and launch her business in this new market. The project included brand strategy development, logo development and website design.